In my career I have had the pleasure to work with local brands ranging from festivals to law-firms to record labels as well as industry leaders like Gore-Tex, adidas, Google and TED.

During my time as Brand Director of BYBORRE I had the privilege to collaborate with knitters, yarn specialists, developers and designers to build functional solutions to trigger a movement of conscious textile creators. Through our textile design platform Create™, an in-house label called Editions™ and in-house experience Window of Textile Opportunities ™ we inspired an industry wide group of creators to produce consciously and with creative freedom. My role was to establish these brands from strategy to execution and everything in between.

Before that I joined matrix-building and heavily funded startup Improbable in London, where we enabled developers to build unlimited sized and persistent virtual worlds. Our mission was to enable a ‘multiversal self’ and an ‘optimized world’ as we were convinced this would bring more meaning to peoples lives. Started as the first designer in the team I formed a full fledged design team that created the Improbable brand, its product brand SpatialOS and worldwide brand experiences.

I started my career as an independent designer and ran my own agency for several years. During this phase I developed my skillset ranging from graphic design, illustrations, iconography, UI/UX to branding, copywriting and concept development.

For projects or inquiries:
+31 6 46 37 87 87
mennodr@gmail.com